The
Business Case for Sustainability
Abstract
We are starting on the next economic revolution. The industrial
revolution rewarded innovators who embraced mechanization
and industrialization. We have just experienced the internet
revolution, with it now being unthinkable to have an office
without high speed connections and email.
The next wave is starting now – a revolution towards clean
green innovation and the carbon economy. Companies who lead have
the opportunity to reap significant benefits. Our economy of
the future will not pollute, create waste, or systematically
mine the earth’s crust for non-renewable resources. Environmental
leaders are discovering ways to profit in this new economy
while reducing very real future liabilities. Click here
for an examination of the business case for a leading-edge
sustainability program.
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